Food blogging

The Blog is Back!

The Blog is Back!

Hey! It’s been a while! Sooo… what have you been doing for the past 10 years or so?

The …ahem… unique challenges of 2020 have given me (and probably you) some time to think. Personally, I’ve spent the time planting vegetables on the balcony and reflecting on food writing.

I made my first website (about tomatoes, naturally) in 1998. For a while, I wrote about writing. And in 2004, when I started food blogging at Miss Ginsu (which was then The Hedonista) there really weren’t so many food blogs out there.

At that time, the newspapers and magazines were doing the serious food pieces and food blogging was just something fun that people did in their free time, essentially writing for their friends or a small group of food devotees.

Adam Kuban started Slice NYC, devoted to pizza reporting. Adriana Velez helped us to decide What’s For Dinner. Michelin starred Chef Pim Techamuanvivit was still working in technology and wrote on Chez Pim about a variety of topics, including fine dining and baking. Nichelle and the ladies at Cupcakes Take The Cake focused on the sweet stuff.

By 2006 things were changing. Adam sold Slice and A Hamburger Today to Serious Eats, and my fellow food bloggers starting writing and publishing cookbooks

TechMunch NYC 2010

Blogging moved from weekend writing by amateurs to something that professionals were producing as full-time, money-making projects. A lot of content shifted from chatty posts about new discoveries and storytelling to more extreme material. Bacon In Everything! All Paleo, All the Time! Posting Five Times a Day! There was more emphasis focus on influencers, keywords, click-bait, monetization and long-tail topics.

At first, I tried to move with the trends, but ultimately, I felt like I didn’t have the time, equipment or resources to focus on that kind of professionalism. And it really wasn’t as much fun anymore.

So I quit.

But since 2009, I’ve traveled. (A lot… 20+ countries). I’ve met cool food people. I moved to Berlin. I’ve cooked, eaten and harvested wonderful things. And honestly, I’ve really missed sharing all the great photos, videos and ideas with you folks. After all, everything is more delicious when it’s shared.

Unfortunately, just thinking about updating my old blog seemed tiring. It looked awful. Everything was out-of-date.

But, as we know, 2020 is weird. So now I’m working from home, photographing my balcony garden and, with a bunch of help from J, I’ve moved Miss Ginsu from Blogger to a modern Hugo template.

I’m also updating all the old photography from Flickr to private hosting (soo many terrible, grainy images and dead links!), I’ve launched a MissGinsu Instagram feed, and finally… finally… I think I’m back to publishing.

What that means:

  • a new look and feel (Hey! It’s finally mobile-responsive!)
  • a fresh take on favorite old posts
  • new food features and recipes are on the way
  • a better search and recipe tags to help you find the right content quickly
  • a monthly newsletter of seasonal inspiration (scroll down to subscribe)

Sadly, I had to get rid of the old, Blogger-based comments (sorry!) in favor of Disqus, and I’m still fixing up a few formatting issues and old links, so let me know if you run into problems.

But in the meantime, I hope you’ll join the mailing list and stop by for new stories, new adventures and, I hope, a lot of inspiration for cooking and eating!

Yours in food and drink,
Miss Ginsu

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