The Blog is Back!
Food blogging The Blog is Back!

Hey! It’s been a while! Sooo… what have you been doing for the past 10 years or so? The …ahem… unique challenges of 2020 have given me (and probably you) some time to think. Personally, I’ve spent the time planting vegetables on the balcony and reflecting on food writing. I made my first website (about tomatoes, naturally) in 1998. For a while, I wrote about writing. And in 2004, when I started food blogging at Miss Ginsu (which was then The Hedonista) there really weren’t so many food blogs out there.

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Williamsburg’s Prettiest Apple Pie and the Discovery of the Hipster/Domesticity Link
Recipes Food blogging Williamsburg’s Prettiest Apple Pie and the Discovery of the Hipster/Domesticity Link

I’m waaay too uncool to be a hipster, but I imagine being one must be a lot of work. I mean, think about the time it takes to do all the trend-spotting, the look-innovating, the show-hopping (so you can be the first to be bored by any given up-and-coming band), the long nights of cheap-beer drinking and naturally, the “I’m so done with all the mainstream bullshit” attitude maintenance. Exhausting, right?

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About Me

Miss Ginsu is a nom-nom-nom de plume of Leitha Matz, who worked at Tabla and FreshDirect in NYC, wrote about the food scene from 2004 to 2009 in Brooklyn and presently lives in Berlin. Occasionally seen on TV cooking segments, Leitha has also written for FreshDirect, contributed to Cee Cee Berlin, The Food52 Cookbook and has been interviewed/quoted in The Food Keeper as well as The Washington Times and Salon.

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